OUR name came off the back of our founder’s mental health struggles. WHERE USING COFFEE TO SLOW DOWN WAS A LARGE PART OF GETTING BETTER. slow is more than a roasting company. it wants to use SPECIALITY coffee to encourage people to be more present. to slow down and enjoy being where their feet are.
WHEre it all began
Started in the garage of NZ Olympian Sam Dakin Slow was born in 2022 out of a passion for coffee he has and a desire to be able to roast coffee the way he wanted to enjoy it. Because all good things start in a garage, right?
From there Slow has continued to grow, opening up its online store, getting retail bags in stores, and starting its wholesale program.
Our name came off the back of our founder’s mental health struggles. Where using coffee to slow down was a large part of getting better. Slow is more than a roasting company. it wants to use specialty coffee to encourage people to be more present. to slow down and enjoy being where their feet are.
We believe the world is moving so fast. We want people to use coffee as a daily point to SL.OW DOWN. We will all be better off for it. We make sure it’s over the best coffee.
Our approach to coffee
We work hard to ensure we are roasting our green coffee to best express the hard work the farmers at the origin have done.
Coffee roasting is as much an art and it is a science for us. That’s what we love about it. We anaylse but we also use feel. Roasting is a live process and things can change along the way. We have to always be ready to adapt and make the most of each and every roast.
We are always trying to add new coffees to our offerings. As we grow, our offering will grow with us and our customers. We are constantly learning and researching ways to improve and make better coffee.
Meet the Team
SAM DAKIN
Often found perfecting his latte art at 6am in the kitchen before going to the gym, Sam, (known as ‘Dakin’) has spent his entire life chasing the dream of becoming an Olympic and World Champion one day in track cycling. After making part of the dream come true in the past few years by going to the 2021 and 2024 Olympics, breaking a National record and finshing 8th in Paris. Throughout this, he has found a passion for coffee (naturally as coffee stops are part and parcel of riding your bike) and entrepreneurship having also founded a recruitment company called Podium. He loves a silky flat white, lifting big weights in the gym all whilst listening to Fred Again… and the occasional Beyonce.
Dakin is the man behind the scenes and in front of them, roasting, building websites, emailing customers, running the socials and everything else that comes with being 1 of 1 in a growing company.
JOIN OUR WHATSAPP COMMUNITY
We want to be different in the way we connect with our customers. Whilst we see huge value in social media. We also know how flooded it is with information and brands. That’s why we decided to form a community on whatsapp. A place for people to have exclusive access to all things slow coffee. You’ll find Messages from our founders, access to releases not avaliable anywhere else and much much more that we have planned.
Our community will be a lot of fun, so tell no one ;)